Laufen | Paloma Product Launch
Laufen asked us to create a DM campaign to market their latest designer range of high-end bathroom suites and products.
The result was a delicious uncoated folder containing further printed material including a price list, range brochure and massive newspaper style brochure all encased within a bespoke labelled envelope ready for posting. The whole package really helped show off the amazing products which are more likened to art than bathroom furniture.
Also included was a printed DVD containing the images and information which were bespoke tailored for consumers and dealers as and when required.
Supporting items also included a bespoke launch rich email campaign sent out to current and potential customers including all members within their dealer network.