Delightful Undergarments | Logo and Branding
Conceptual logo and branding for a new designer, manufacturer and marketer of women's premium, sexy lingerie, 'Delightful Undergarments'.
The logo needed to ooze and promote the emotion of classy and sexy underwear whilst indicating a playful side. This was achieved through a refined smooth and rounded serif typeface with revised tails and shapes to increase a playful and fun feel.
In addition to the main logo, version with purely the 'DU' emblem was also created as a marketing overlay and to be used as an embroidery on clothing tags and labels. This gives a more subtle indication of the brand to evoke interest and curiosity. It's also to be used on external packaging, external marketing campaigns and advertising/signage.
Various options and concepts were created and proposed.