Delightful Undergarments | Logo and Branding

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Conceptual logo and branding for a new designer, manufacturer and marketer of women's premium, sexy lingerie, 'Delightful Undergarments'.

The logo needed to ooze and promote the emotion of classy and sexy underwear whilst indicating a playful side.  This was achieved through a refined smooth and rounded serif typeface with revised tails and shapes to increase a playful and fun feel.

In addition to the main logo, version with purely the 'DU' emblem was also created as a marketing overlay and to be used as an embroidery on clothing tags and labels.  This gives a more subtle indication of the brand to evoke interest and curiosity.  It's also to be used on external packaging, external marketing campaigns and advertising/signage.

Various options and concepts were created and proposed.

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