To Celebrate Chubbsafes 175th Year in business, we were asked to design and create a celebratory logo and supporting campaign material to inform current and potential customers and dealers.

We created a strategy and proposal document which outlined many different ways in which the campaign could be utilised as a marketing exercise and also for viral campaigns to evoke reactions and conversations.

We also created many different concepts of the logo which were presented within the document.

Advertisements were placed in trade magazines along with separate ¼ page adverts with a cashback form for dealers to claim their discount on orders for that entire year.

The logo was also used as a signature for all outgoing company emails in addition to all outgoing mail using bespoke printed labels.

To get dealers involved a discount of 17.5% was offered and redeemable on all orders through the dealer network or customer purchases as an incentive.